THE STORY
From a music app
to an agency.
01
A music app with 4 million users.
Built between Costa Rica and England, through accelerators in Estonia (Startup Wise Guys), Google Campus London and Ignite, considered the UK's No.1 pre-seed accelerator, co-founded by Jon Bradford, who later launched Techstars London. It became the No.1 music platform in Latin America, top 10 in a third of the world, available in 187 countries.
02
Grown with paid media.
As Head of Growth, Melvin drove 900,000+ installs at $0.10 each. Facebook published it as an official success story.
03
From app to agency.
Brands started asking for the technology and method used to grow the app. The company pivoted to performance marketing and data science for e-commerce, with its own ad optimisation platform.
04
A team around the world.
50+ people, half technology (engineers and data scientists), half marketing, across the UK, US, Mexico, Colombia, Costa Rica, South Africa, Indonesia, Serbia, Russia and more, with 24-hour coverage.
05
Backed by top-tier investors.
Over £6.5M (~$8.7M) raised across several rounds (see Investors below).