Case studies

Real engagements, real recorded numbers, and the measurement basis stated for every figure. Clients are described by sector while we complete their approval to name them.

Healthcare services (UK)

181 consultations in 20 days at a £26 cost per booking

A multi-service healthcare provider needed bookings, not clicks. The work that mattered was refusing to report the three service lines as one number.

Outdoor experiences marketplace (UK)

83 bookings a week at £10.79, reported in commission profit rather than gross

A marketplace only keeps a fraction of what it processes. Reporting the gross number would have looked better and been useless for deciding anything.

Education (UK)

A campaign at 3.4x its cost target turned out to be a tracking bug

Two of three campaigns were beating target. The third looked catastrophic. The fix was not in the campaign.