Free tools

Everything here runs on your own numbers, entirely in your browser. Nothing is sent anywhere, no account connection required.

LTV:CAC Calculator

Customer lifetime value to acquisition cost ratio, break-even ROAS, and payback period.

Wasted Spend Estimator

Estimate wasted search spend from match-type mix and negative-keyword review cadence.

iOS ATT Tracking-Loss Calculator

Estimate how many real conversions iOS App Tracking Transparency is hiding from your dashboard.

Ad Fatigue Score Checker

Tell genuine creative fatigue apart from a spend-scaling side-effect.

Pacing & Saturation Diagnostic

Check whether your last increment of spend is still buying conversions near your average cost.

What's Actually Wrong With My ROAS?

A 10-question self-report walkthrough of the 5 layers behind paid-ads performance.

Riibon Talk — free dictation that does not stop

Talk for as long as you like and it keeps listening. Say “full stop” or “new paragraph” and they land as punctuation. Your text stays in your browser.