Free tools
Everything here runs on your own numbers, entirely in your browser. Nothing is sent anywhere, no account connection required.
LTV:CAC Calculator
Customer lifetime value to acquisition cost ratio, break-even ROAS, and payback period.
Wasted Spend Estimator
Estimate wasted search spend from match-type mix and negative-keyword review cadence.
iOS ATT Tracking-Loss Calculator
Estimate how many real conversions iOS App Tracking Transparency is hiding from your dashboard.
Ad Fatigue Score Checker
Tell genuine creative fatigue apart from a spend-scaling side-effect.
Pacing & Saturation Diagnostic
Check whether your last increment of spend is still buying conversions near your average cost.
What's Actually Wrong With My ROAS?
A 10-question self-report walkthrough of the 5 layers behind paid-ads performance.