Wasted spend estimator

An industry-benchmark estimate, not a per-keyword audit. Runs entirely in your browser.

Monthly search spend

Estimated % of spend on broad match or Performance Max

Broader match types and PMax give the platform more room to match loosely relevant queriesI review search terms and add negative keywords at least monthly

Estimated waste rate

35%

Estimated wasted spend / month

£5,220

25-45% — above the threshold that signals a structural mismatch

Industry data treats anything above 25% as a sign the keywords you're bidding on don't match the queries you're actually winning, not a one-off list cleanup.

Want the real per-keyword number instead of an estimate? Connect your account for the full audit.

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