SCALE
Book a call

RIIBON SCALE · FROM £2,500 A MONTH

A senior growth team, running on a model of your business.

We run your Meta Ads, Google Ads, landing pages and email as one connected system, from the first click to the revenue in your own records, and we find the weakest link before we spend more on the strongest.

A casual call: where you are today, what is holding you back, and whether we are the right fit.

MODELEXAMPLE ACCOUNT
ADS
Meta · Prospecting
£3,910
Search · Brand
£1,240
Performance Max
£2,180
PAGES
/pricing
4.1% convert
/demo
6.8% convert
FUNNEL
Lead
212
Call booked
74
Sale
19
OUTCOME
Revenue
£41,300
Weakest link: call to sale, 26% against 41% last quarterFIX FIRST

THE TRACK RECORD

+1,000%client revenue
in year one
+83%revenue YoY
in a seasonal market
~£8revenue back
per £1 of ad spend

HOW WE WORK

Not a snapshot of last week.
The whole picture, every day.

Most marketers optimise from a week of numbers pasted into a chatbot. We work from your whole account history, every platform, and your own revenue, with senior people deciding what to do about it.

01 / THE MODEL

Every campaign traced to the money it makes.

Ads, the pages they land on, each funnel step and the revenue at the end, in one model of your business. The weakest link is the first thing we fix.

WHERE THE MONEY GOESEXAMPLE ACCOUNT
Search · Brand£1,240 · £4.8 back per £1
Meta · Prospecting£3,910 · £2.1 back per £1
Search · Generic£2,660 · £1.2 back per £1
Performance Max£2,180 · £0.6 back per £1
THE BLACK LINE IS BREAK-EVEN, £1 BACK PER £1

02 / THE TRUTH

Numbers checked against your own records.

Platforms grade their own homework. We reconcile what Meta and Google claim with what your checkout and CRM recorded before a single budget moves.

TRACKING CHECKEXAMPLE ACCOUNT
SOURCEPLATFORMMEASURED
Meta purchases14297OVER-CLAIMED
Google conversions8884VERIFIED
Revenue per order£64£64VERIFIED
Phone leads——NOT TRACKED

03 / THE TEAM

Senior operators, and a founder's sign-off.

When the system flags a drop or a shift, an experienced operator steps in and engineers the response, and Melvin personally approves every core strategy. No junior guessing with your budget.

CHANGESEXAMPLE ACCOUNT
  1. 18 SepDaily budget £120 → £180Meta · ProspectingCOST PER LEAD +31% SINCE
  2. 11 SepBid strategy → Max conversionsSearch · GenericTOO EARLY TO JUDGE
  3. 02 SepNew landing pageAll campaignsLEAD RATE +18% SINCE

WHAT WE RUN

Everything between the ad and the sale.

  • Meta Ads management and creative testing
  • Google Ads management and search capture
  • TikTok and Reddit Ads when the audience fits
  • Landing-page and funnel improvements
  • Email retargeting and lifecycle journeys
  • Tracking and source-of-truth measurement
  • Your live Riibon workspace
  • Founders with 10+ years in paid acquisition

PRICING

We grow
when you grow.

£2,500 a month to start. The fee rises £250, and only in a month where your profit grew by more than the step, up to £5,000. A flat month costs what the last one did. Fees exclude ad spend, which you pay the platforms directly, and there is no setup fee.

YOUR FEE, MONTH BY MONTHONLY RISES IN A GROWTH MONTH
£2,500 to start£5,000 cap

Past £50k a month of ad spend, the fee is 10% of spend, the bottom of the usual UK range.

THE ACCELERATOR · TWO PLACES A MONTH

Bootstrapped?
Apply for the Accelerator.

The same senior team and the same system as Scale, at an accelerator discount, for founders funding growth out of revenue. We start on the single highest-leverage constraint and widen as the evidence and the margin allow.

BY APPLICATION

£800 / month to start

  • Two companies accepted each month
  • Six-month minimum, so the work has time to compound
  • Rises £200 only in a growth month, until it reaches the Scale rate
  • Everything Scale includes

LET'S TALK

See what is holding
your growth back.

A few questions, then pick a time. We look at your ads with you and tell you honestly whether we are the right fit.