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THE RIIBON APP

Find the wasted spend in your Google and Meta ads.

Connect Meta and Google Ads and Riibon reads the whole account: where the money goes, what the tracking is missing, and which numbers you can trust.

For businesses already running Google or Meta ads. Access starts with a short call: we look at your ads together and set the app up with you. Riibon only reads your data, and nothing changes without your approval.

SEARCH TERMSEXAMPLE ACCOUNT
“free ad templates”£4120 SALES
“marketing jobs london”£2860 SALES
“what is roas”£1740 SALES
£872 in 30 days on searches that never bought3 NEGATIVES SUGGESTED
Where is my money actually going?Which campaigns pay for themselves?Can I trust what Meta is reporting?Why did cost per lead jump?What changed before sales dropped?Which searches never buy?Is my tracking missing anything?What should I cut first?

WHAT IT READS

An account read,
not another dashboard.

Every ads tool shows you numbers. The question worth answering is which of them are true, and what to do about it. Riibon answers in findings, with the source and the window on every one.

01 / MONEY

Where every pound goes, and what it brings back.

Spend and return per campaign on one scale, with break-even drawn in, so the campaigns quietly losing money are obvious at a glance.

WHERE THE MONEY GOESEXAMPLE ACCOUNT
Search · Brand£1,240 · £4.8 back per £1
Meta · Prospecting£3,910 · £2.1 back per £1
Search · Generic£2,660 · £1.2 back per £1
Performance Max£2,180 · £0.6 back per £1
THE BLACK LINE IS BREAK-EVEN, £1 BACK PER £1

02 / TRUST

Which numbers you can actually believe.

Platforms grade their own homework. Riibon checks what Meta and Google claim against what you measured, and flags what is over-claimed or not tracked at all.

TRACKING CHECKEXAMPLE ACCOUNT
SOURCEPLATFORMMEASURED
Meta purchases14297OVER-CLAIMED
Google conversions8884VERIFIED
Revenue per order£64£64VERIFIED
Phone leads——NOT TRACKED

03 / WASTE

The searches that never buy.

Every search term that spent and never converted, added up, with the negatives worth adding already suggested.

SEARCH TERMSEXAMPLE ACCOUNT
“free ad templates”£4120 SALES
“marketing jobs london”£2860 SALES
“what is roas”£1740 SALES
£872 in 30 days on searches that never bought3 NEGATIVES SUGGESTED

04 / CHANGES

What changed, and what happened after.

Budgets, bids, pages and ads on one timeline, each with what the numbers did afterwards, and an honest 'too early to judge' when that is the answer.

CHANGESEXAMPLE ACCOUNT
  1. 18 SepDaily budget £120 → £180Meta · ProspectingCOST PER LEAD +31% SINCE
  2. 11 SepBid strategy → Max conversionsSearch · GenericTOO EARLY TO JUDGE
  3. 02 SepNew landing pageAll campaignsLEAD RATE +18% SINCE

THE PART MOST TOOLS SKIP

It tells you
when it doesn't know.

Paste a week of numbers into a chatbot and it will explain them confidently, right or wrong. Riibon works from your whole account history, breaks every number into its parts, and refuses to guess.

A WEEK OF DATA IN A CHATBOT

“Your ROAS is 4.2, well above average. Scale your best campaigns.”

RIIBON

“Meta reports 4.2. Against your checkout it is 2.6, because Meta counts a third more purchases than you took. Scaling on 4.2 would lose money.”

Example account. Figures are illustrative.

HOW IT WORKS

Three steps.
The first is a short call.

01

Book a short call

We look at your ads together and set the app up with you.

02

Connect your ad accounts

Meta, Google, or both, through the platforms' own sign-in. Riibon only reads; nothing changes without your approval.

03

Read what it found

The first analysis runs while you are still in onboarding.

PRICING

The analysis is free.
Pro plugs it into Claude.

Everything that reads your accounts is free. Pro, from £47 a month by ad spend, adds your own Claude connected to Riibon through MCP, so your campaigns, spend and measured results are there wherever you already work.

YOUR CLAUDE · CONNECTED TO RIIBONEXAMPLE ACCOUNT
› Draft the Monday update for the team from last week's ads.
riibon · ads overview
riibon · tracking check
riibon · changes
Spend £9,990, 4% under budget. Leads 212, cost per lead £47. Meta over-reports purchases by about a third, so the update quotes your checkout numbers instead.

FREE

£0

The whole analysis platform, on your own accounts.

  • Meta and Google Ads, connected and read together
  • Every analysis page, on your real data
  • Tracking checks, wasted spend, changes and more
  • Findings with the source and the window on every one

Access starts with a short call: we look at your ads together and set the app up with you.

PRO

from £47 / month

Everything in Free, plus:

  • Your own Claude, connected through MCP
  • A starter balance of AI credits, topped up only when you say yes
  • Cancel from inside the app, any month

Nothing in Free is held back for Pro. Add it whenever the extras are worth it to you.

OR HAVE IT RUN FOR YOU

Would rather a team ran it?

This is the product you run yourself. Riibon also runs Meta and Google Ads as a service, with the same system behind it and people accountable for the result. See the agency.

START TODAY

Find out what is
in your account.

Access starts with a short call: we look at your ads together and set the app up with you. Nothing in your ad accounts is touched.