Comparisons
Straight comparisons for the real decisions founders make, not templated prose with the nouns swapped.
How to evaluate an AI ads tool
Fifteen questions that separate a tool which manages your ads from one which only reports on them.
Meta Ads vs Google Ads
Not which platform is better, which one matches the kind of demand you're trying to reach.
In-house vs. traditional agency vs. AI-native agency
Three real operating models for running paid media, and the tradeoff each one is actually making.
Search lost IS (rank) vs Search lost IS (budget)
Two Google Ads columns with the same unit and different causes. What each one measures, where each one can go missing, and what neither of them tells you to do.