Ad fatigue score checker

Most fatigue checkers just look at CTR going down. The question that actually matters: is the decline explained by higher spend hitting a bigger, pricier auction, or is the creative itself wearing out? Compare your last 7 days against your prior baseline.

CTR change vs baseline

Negative if CTR has fallen, e.g. -15 for a 15% dropFrequency, last 7 days

Meta reporting onlyCost-per-result change vs baseline

Positive if cost has risenSpend change vs prior period

Did conversions grow roughly in proportion to the extra spend?

Healthy — plenty of runway

CTR and frequency are both in a comfortable range. No action needed yet.

This is a simplified public version of our real fatigue engine, which also subtracts account-wide auction drift and projects a runway estimate. Connect your account for the full diagnosis.

← Law: spend is endogenous to demand