Glossary
What is the invalid activity credit report in Google Ads?
Melvin Salas1 min readVerified 12 November 2026
Short answer
The invalid activity credit report is a Google Ads report that breaks invalid activity credits down by campaign and network, and includes the number of clicks and interactions associated with the credits. Google says it is available for Search and Performance Max campaigns.
Google says invalid activity includes invalid traffic, as well as ad interactions that were later determined to be on inventory that violates one of Google's AdSense programme policies. When invalid activity is detected after an invoice has been generated, credits are issued for associated advertiser spend, where appropriate and possible.
To find it, go to Report editor within the Campaigns menu and, under 'Template gallery', select Invalid activity credit report: Search and Performance Max. Google says it adds credited clicks, credited interactions and credited amount columns, and that users can add adjusted metrics that subtract credited clicks, interactions and cost, including adjusted cost per conversion.
Google notes a slight timing mismatch that may show at month end. Certain clicks may occur just before the billing cycle closes but be identified as invalid immediately after, and the original click is attributed to the month in which it occurred, while the corresponding credit is applied to the subsequent month.
Our reading, not Google's: compare adjusted figures with adjusted figures, and expect the most recent month to move as late credits arrive.
We check this on every account we run
Riibon ties Meta and Google Ads back to outcomes measured outside the platforms, payments and bookings, so the number a decision rests on is one the business would recognise. When the platform and the business disagree, we show both and say which one we trusted.
Ask the Riibon app what your own account is counting as a conversion. Access starts with a short call: we look at your ads together, then run them for you or set the app up with you.