Glossary
What is the campaign optimisation score on Reddit Ads?
Melvin Salas1 min readVerified 11 November 2026
Short answer
The campaign optimisation score is a Reddit Ads feature that Reddit says helps advertisers achieve better performance with personalised guidance during campaign creation and editing. It combines a 0 to 100% rating with data-driven recommendations tailored to each campaign, and Reddit's announcement said it was rolling out to all advertisers through October.
Reddit's case for it is two figures from its internal data for July to September 2026. Reddit says advertisers with a score of 80% or higher saw 19.6% lower blended CPA than advertisers with lower scores, and that a 5-point increase in the score was associated with a 4.4% lower blended CPA over the measurement period. The announcement's disclaimer says results are not typical and may vary by campaign.
Reddit's announcement does not say what the rating is calculated from or how each recommendation is weighted, so we do not state either.
Our reading, not Reddit's: those figures compare advertisers with each other, so a high scorer may also differ in budget or experience. Judge an applied recommendation on what it did to the leads or sales your CRM records, not on the points it added.
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